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Internet Retailing – The Blue Space opens virtual reality showroom

Internet Retailing spoke with The Blue Space’s managing director Josh Mammoliti about the virtual reality experience and the challenges of selling bathroom products online.

Internet Retailing: Was it always your intention to make virtual reality a core part of The Blue Space offering?

Josh Mammoliti: When it comes to building a bathroom, the decision-making process can be quite hard because people are visiting countless showrooms trying to piece it all together. And it’s difficult to imagine what the bathroom’s going to look like because a lot of showrooms have a big wall of basins, then taps somewhere else.

I had a very good handle on what these difficulties were when we launched, but it wasn’t until the technology became available that I thought you could use virtual reality [to overcome them].

When the HTC Vive came out, I tried walking around and it’s really fast and clear. That’s when I thought, ‘Yep, it’s going to be the future.’

To read more about our Virtual Reality showroom, click here.

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